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WHO

Seabird Society

WHAT

Logo and Fabric Design

HOW

Seabird Society is a new, nautical product company. Charged with creating a logo that said nautical and casual, it needed to fit on a sign, a site and beach bag tags. CBP experimented with various bird elements in the design and finally landed on this one, a typographic symbol in which the B letterform is modified to double as a seabird icon.