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Bully Boy


Logo, Packaging, Label and Brochure Design


Bully Boy Distillers, based in Boston, is a family run company that was searching for a visual identity to represent its family’s rich history and personal story. The artisan distillery is named after Bully Boy, a favorite workhorse from the family farm. Using this horse’s namesake and the farm as inspiration, a visual mark resulted that was as strong as the company’s mission.